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This site has the following in the homepage, "Step back in time and experience vintage style decor, vinyl records, and old family photos." We noticed that the web site also stated " Look forward to classic straight-razor shaves, exceptional color and styling and superb service at Heritage Barber Company." It also stated " As a leading provider of world class barber and beauty services, we take pride in offering the best mens and womens grooming needs. At Heritage, you will find the time taken with every guest and you will never feel rushed." The header had salon as the highest ranking keyword. It was followed by barber, westmont hair, and westmont haircut which isn't as ranked as highly as salon. The next words the site uses is westmont style. style was also included and will not be understood by search parsers.